GAP COUTURE

GAP COUTURE takes everyday GAP clothing and mashes it up with a bit of haute couture. Not exactly what you might find in a GAP catalog or on their website, the images are designed to push the envelope with sensuality and style. Cutting, slicing, folding and stretching the off-the-rack GAP clothing and pairing them with a hand-made custom ostrich feather halter, a denim string wrap, or even nothing at all, the images are meant to entice. Taking a cue from the wardrobe, the models pose untraditionally, whether as a super hero, a boxer, or even a bird - they are always challenging the expected. 

This entire series was shot in a single, magically inspiring day in West Hollywood, California.

CREDITS

Photographer/Concept: Todd Riddle 

Shawn Michienzi: “World’s Best Assistant” 

Catherine Eng: Casting 

Estevan Ramos: Stylist/Wardrobe 

Daven Mayeda: Hairstylist 

Patrick De Fontburne: Makeup 

Scott Hallberg: Photographer Assistant

Models: Jessiqa, Camia-Marie, and Jolene

All images are the sole property of Todd Riddle and may not be reproduced or used for any purpose whatsoever without the expressed written permission by Todd Riddle and Meddle Factory. This project is a personal not-for-profit project and is no way associated with, or endorsed by The GAP or its affiliates in any way shape or form.